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PRIVACY POLICY

Last Updated: September 8, 2026

At Equissentials, accessible at https://equissentials.ca, we respect your privacy and are committed to protecting the personal information of our customers and website visitors.

This Privacy Policy explains how Equissentials (“Equissentials,” “we,” “us,” or “our”) collects, uses, stores, protects and discloses personal information when you visit equissentials.ca, purchase our products, create an account, communicate with us, subscribe to our communications, or otherwise interact with our business.

This Privacy Policy is intended to comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable, as well as other privacy laws that may apply based on your location.

By using equissentials.ca or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. ABOUT EQUISSENTIALS

Equissentials is an online equestrian retail brand offering thoughtfully curated products for the modern equestrian, including equestrian apparel, accessories, equine care products and related goods.

For questions, requests or concerns regarding your personal information or this Privacy Policy, please contact:

Equissentials
Website: equissentials.ca
Email: hello@Equissentials.ca

2. WHAT IS PERSONAL INFORMATION?

“Personal information” generally means information about an identifiable individual.

Depending on how you interact with Equissentials, we may collect information such as:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Account information;

  • Order history;

  • Products purchased;

  • Payment-related transaction information;

  • Returns, refunds and exchange information;

  • Customer service communications;

  • Marketing preferences;

  • Product preferences;

  • Information submitted through reviews, surveys or promotions;

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Website activity;

  • Cookies and similar identifiers;

  • Approximate geographic information; and

  • Other information reasonably necessary to operate our business and provide our services.

We do not intentionally collect sensitive personal information unless it is reasonably necessary for a legitimate business purpose and permitted by applicable law.

3. INFORMATION WE COLLECT DIRECTLY FROM YOU

We may collect personal information when you:

  • Visit equissentials.ca;

  • Create an account;

  • Place or attempt to place an order;

  • Subscribe to our email list;

  • Contact us;

  • Request customer support;

  • Submit a return, refund or damage claim;

  • Submit a product review;

  • Enter a promotion or giveaway;

  • Complete a survey;

  • Communicate with us through social media;

  • Contact us regarding a product; or

  • Otherwise voluntarily provide information to us.

You may browse portions of our Website without directly providing personal information. However, certain features, such as purchasing products, may require information necessary to complete the transaction.

4. INFORMATION COLLECTED AUTOMATICALLY

When you visit equissentials.ca, certain information may be collected automatically through cookies, pixels, log files, analytics technologies and similar tools.

This information may include:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Language preferences;

  • Time zone;

  • Pages visited;

  • Products viewed;

  • Links clicked;

  • Time spent on pages;

  • Referring websites;

  • General Website activity; and

  • Other technical information regarding your interaction with the Website.

We use this information to help operate, secure, analyze and improve our Website and customer experience.

5. INFORMATION COLLECTED WHEN YOU PLACE AN ORDER

When you purchase a product through equissentials.ca, we collect information reasonably necessary to process and fulfill your order.

This may include:

  • Full name;

  • Email address;

  • Billing address;

  • Shipping address;

  • Telephone number, where provided;

  • Order details;

  • Products purchased;

  • Order value;

  • Payment transaction information;

  • Shipping and tracking information; and

  • Communications relating to your order.

Payment information may be processed directly by third-party payment processors. Equissentials does not intentionally store complete payment card numbers or security codes when payment processing is handled by a third-party payment provider.

6. HOW WE USE PERSONAL INFORMATION

Equissentials may collect, use and disclose personal information for purposes that are reasonable and appropriate in the circumstances.

We may use personal information to:

Process and fulfill orders

  • Process purchases;

  • Process payments;

  • Confirm orders;

  • Provide invoices and receipts;

  • Arrange shipping and delivery;

  • Provide tracking information;

  • Process returns, refunds and exchanges; and

  • Provide customer service.

Operate our business

  • Operate and maintain equissentials.ca;

  • Improve our Website;

  • Improve our products and services;

  • Understand customer preferences;

  • Analyze Website performance;

  • Prevent fraud and unauthorized activity;

  • Troubleshoot technical issues;

  • Maintain business records; and

  • Protect our business and customers.

Communicate with customers

We may use your information to communicate with you regarding:

  • Orders;

  • Shipping;

  • Returns and refunds;

  • Customer service inquiries;

  • Product information;

  • Account activity;

  • Important changes to our Website or policies; and

  • Other transactional or administrative matters.

Marketing and promotions

Where permitted by applicable law and, where required, with your consent, we may use your information to send:

  • Product announcements;

  • New collection announcements;

  • Promotions;

  • Special offers;

  • Equissentials news;

  • Product launches;

  • Brand updates; and

  • Other marketing communications.

You may unsubscribe from promotional communications at any time by using the unsubscribe option included in the communication or by contacting hello@Equissentials.ca.

7. CONSENT

Equissentials will obtain consent for the collection, use or disclosure of personal information where required by applicable law.

When you voluntarily provide personal information for a particular purpose, we may use that information for purposes reasonably connected to the purpose for which it was provided.

For example, when you provide your name, email address and shipping information while placing an order, we may use that information to process, fulfill and deliver your purchase.

Where information is requested for an optional purpose, such as marketing, you may have the opportunity to decline or withdraw consent.

You may withdraw consent to certain uses of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Please note that withdrawing consent may affect our ability to provide certain services.

8. PAYMENT PROCESSING

Payments made through equissentials.ca may be processed by third-party payment providers.

These providers may collect payment and transaction information necessary to authorize and complete your purchase.

Equissentials does not intentionally retain complete payment card numbers or security codes when such information is processed by a third-party payment provider.

Payment processors operate according to their own terms and privacy policies.

9. SHIPPING & DELIVERY

To fulfill orders, Equissentials may share necessary customer information with shipping companies, carriers, fulfillment providers and other delivery service providers.

Information shared may include:

  • Name;

  • Shipping address;

  • Email address;

  • Telephone number where necessary;

  • Order information; and

  • Tracking information.

Information is shared only to the extent reasonably necessary to fulfill and deliver your order or provide related services.

10. THIRD-PARTY SERVICE PROVIDERS

Equissentials may use third-party companies and service providers to operate our Website and business.

These may include providers responsible for:

  • Ecommerce and Website hosting;

  • Payment processing;

  • Shipping and fulfillment;

  • Email communications;

  • Marketing;

  • Advertising;

  • Analytics;

  • Customer service;

  • Fraud prevention;

  • Information technology;

  • Cloud storage; and

  • Other business operations.

Third-party providers may have access to personal information only where reasonably necessary to provide services to Equissentials.

Where appropriate, Equissentials takes reasonable steps to require service providers to protect personal information and use it only for authorized purposes.

11. COOKIES & TRACKING TECHNOLOGIES

Equissentials may use cookies, pixels, tags, web beacons and similar technologies on equissentials.ca.

These technologies may be used to:

  • Keep our Website functioning;

  • Remember preferences;

  • Maintain shopping cart functionality;

  • Understand Website traffic;

  • Measure Website performance;

  • Analyze customer behaviour;

  • Improve Website functionality;

  • Personalize Website experiences; and

  • Measure advertising and marketing effectiveness.

Some cookies are necessary for the Website to function, while others may be used for analytics, advertising or personalization.

You may be able to control or disable cookies through your browser settings.

Disabling certain cookies may affect the functionality of equissentials.ca.

12. ANALYTICS

We may use third-party analytics services to understand how visitors use equissentials.ca.

Analytics information may include:

  • Pages viewed;

  • Products viewed;

  • Website navigation;

  • Device information;

  • Browser information;

  • Referral sources;

  • Approximate location;

  • Time spent on the Website; and

  • Other Website interaction information.

Analytics help us understand customer behaviour and improve our Website, products and services.

13. ADVERTISING & SOCIAL MEDIA

Equissentials may advertise through third-party platforms, including social media and digital advertising services.

These platforms may use cookies, pixels and similar technologies to measure advertising performance and provide advertisements that may be relevant to users.

Equissentials does not sell personal information to advertising companies for monetary consideration.

However, third-party platforms may independently collect information when you interact with their services, advertisements or social media content.

Those platforms operate under their own privacy policies and terms.

You may be able to control certain advertising preferences through your browser, device or the applicable advertising platform.

14. SOCIAL MEDIA INTERACTIONS

Equissentials may maintain accounts or profiles on third-party social media platforms.

If you interact with Equissentials through social media, information that you make publicly available or provide directly to the platform may be accessible to us and others, depending on your privacy settings.

Social media platforms are independent third parties and operate under their own privacy policies.

15. REVIEWS, PHOTOS & USER CONTENT

If you voluntarily submit a product review, photograph, video, testimonial or other content to Equissentials, certain information associated with that submission may become publicly visible.

If you provide content to Equissentials for potential marketing or promotional use, you understand that such content may be used according to the permission or terms provided at the time of submission.

You should not provide personal information belonging to another individual unless you have appropriate permission or authority to do so.

16. HOW WE SHARE PERSONAL INFORMATION

Equissentials does not sell, rent or trade your personal information.

We may disclose personal information where reasonably necessary to operate our business or provide our services, including to:

  • Payment processors;

  • Shipping carriers;

  • Ecommerce and Website providers;

  • Hosting providers;

  • Marketing and email providers;

  • Analytics providers;

  • Advertising platforms;

  • Customer service providers;

  • Fraud prevention providers;

  • Professional advisors;

  • Insurance providers; and

  • Other service providers acting on our behalf.

We may also disclose information where required or permitted by law.

This may include situations involving:

  • Legal proceedings;

  • Court orders;

  • Government requests;

  • Regulatory requirements;

  • Fraud investigations;

  • Protection of our legal rights;

  • Protection of the safety of individuals; or

  • Prevention or investigation of unlawful activity.

17. INTERNATIONAL DATA PROCESSING

Some third-party service providers used by Equissentials may be located outside Canada.

As a result, personal information may be stored or processed in Canada, the United States or other jurisdictions where our service providers operate.

Personal information processed outside Canada may be subject to the laws of the jurisdiction in which it is processed and may be accessible to governmental or regulatory authorities under those laws.

Equissentials takes reasonable steps to ensure that service providers handling personal information provide appropriate safeguards.

18. SECURITY

Equissentials takes reasonable measures to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft or destruction.

Depending on the circumstances, safeguards may include:

  • Restricted access;

  • Password protection;

  • Authentication controls;

  • Secure Website technologies;

  • Administrative procedures;

  • Technical safeguards; and

  • Physical safeguards.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions, Equissentials cannot guarantee absolute security of personal information transmitted through the Internet.

19. DATA RETENTION

Equissentials retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet applicable legal, accounting, tax, regulatory, contractual and business requirements.

When personal information is no longer reasonably required, we will take reasonable steps to securely delete, destroy or anonymize it, subject to applicable legal requirements.

20. ACCESS TO YOUR PERSONAL INFORMATION

Subject to applicable law and certain exceptions, you may request access to personal information that Equissentials holds about you.

Requests should be submitted to:

hello@Equissentials.ca

You may be required to provide sufficient information to verify your identity and allow us to locate the requested information.

Equissentials will respond to access requests within the time required by applicable privacy legislation, subject to any lawful extensions or exceptions.

21. CORRECTING YOUR PERSONAL INFORMATION

You may request that Equissentials correct personal information that you believe is inaccurate or incomplete.

Requests can be submitted to:

hello@Equissentials.ca

We will take reasonable steps to investigate and correct inaccurate information where appropriate.

22. WITHDRAWING CONSENT & MARKETING PREFERENCES

You may withdraw consent to receiving promotional communications at any time.

You can do so by:

Withdrawing consent to marketing communications will not prevent Equissentials from sending necessary transactional communications, such as order confirmations, shipping updates or other communications necessary to fulfill your purchase.

Withdrawal of consent does not necessarily require Equissentials to delete information that we are legally required or permitted to retain.

23. PRIVACY OF CHILDREN

The Website is intended for a general audience and is not specifically directed toward children.

Equissentials does not knowingly collect personal information from children where doing so would be contrary to applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact:

hello@Equissentials.ca

We will take reasonable steps to investigate and address the matter.

24. PRIVACY BREACHES

Equissentials maintains reasonable procedures for identifying, investigating, containing and responding to privacy and security incidents.

If a privacy breach occurs, Equissentials will assess the circumstances and take appropriate steps in accordance with applicable privacy legislation.

Where legally required, we will notify affected individuals and/or the appropriate privacy regulator.

25. YOUR PRIVACY RIGHTS

Depending on your location and the applicable privacy legislation, you may have rights regarding your personal information, including the right to:

  • Know what personal information we collect;

  • Understand why we collect it;

  • Access personal information we hold about you;

  • Request correction of inaccurate information;

  • Withdraw consent where applicable;

  • Ask questions about how your information is used or disclosed; and

  • Make a privacy complaint.

These rights may be subject to legal exceptions and limitations.

26. PRIVACY COMPLAINTS

If you have a concern regarding Equissentials' handling of your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

Privacy complaints may be submitted to:

Equissentials
Email: hello@Equissentials.ca

If your concern cannot be resolved directly with Equissentials, you may have the right to contact the privacy regulator with jurisdiction over your complaint.

For matters subject to Canada's federal private-sector privacy law, complaints may be submitted to the Office of the Privacy Commissioner of Canada.

27. CHANGES TO THIS PRIVACY POLICY

Equissentials may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, services, legal requirements or privacy practices.

When we make changes, the updated Privacy Policy will be posted on equissentials.ca and the “Last Updated” date will be revised.

Where required by law, we will provide additional notice or obtain consent before making material changes to how we collect, use or disclose personal information.

We encourage you to periodically review this Privacy Policy.

28. CONTACT US

If you have questions regarding this Privacy Policy, your personal information, or our privacy practices, please contact:

Equissentials
Website: equissentials.ca
Email: hello@Equissentials.ca

We are committed to handling your personal information responsibly, transparently and in accordance with applicable privacy laws.

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